hi i am,
SANFORD LU
I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).
My personal design style tends to draw inspiration from "counter-culture" , brutalism and alternative subcultures; using mixed media to create darker aesthetics.
When it comes to a professional standpoint; I adhere to whatever is asked of me. I tend to use the brief to create strong visual aesthetics, usually trying to strike the tone and mood of the brand. Dipping into whatever medium is needed to make the vision come true.
CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕
hi i am,
SANFORD LU
I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).
My personal design style tends to draw inspiration from "counter-culture" and alternative subcultures; using mixed media to create darker aesthetics.
When it comes to a professional standpoint; I adhere to whatever is asked of me and regardless of what aesthetic or style it is.
CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕
YUCK YOUR YUM
Yuck Your Yum is a zine that exists to showcase and celebrate Taiwanese Food within Auckland. The zine discusses Taiwanese cultural concepts regarding food such as "QQ" and "Night Snacks (Xiao Ye)" and how it can exist within Auckland.
The zine encourages the reader to try these foreign seeming foods and concepts. Hoping either to reconnect people with their heritage and culture through cuisine and visual means through nostalgia via Taiwanese Kitsch, or to bridge the cultural misunderstandings of people who don't understand Taiwanese Culture and Heritage; to teach people to not yuck other people's yum.
Graphics, Print, Photography, Packaging
2023
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