hi i am,

SANFORD LU



I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).

My personal design style tends to draw inspiration from "counter-culture" , brutalism and alternative subcultures; using mixed media to create darker aesthetics.

When it comes to a professional standpoint; I adhere to whatever is asked of me. I tend to use the brief to create strong visual aesthetics, usually trying to strike the tone and mood of the brand. Dipping into whatever medium is needed to make the vision come true.


CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕

hi i am,

SANFORD LU



I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).

My personal design style tends to draw inspiration from "counter-culture" and alternative subcultures; using mixed media to create darker aesthetics.

When it comes to a professional standpoint; I adhere to whatever is asked of me and regardless of what aesthetic or style it is.


CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕

IT’S AN ICK


It’s an ICK is a campaign meant to target the vaping problem within the New Zealand Youth.

A survey done by Asthma Foundation  NZ in 2021 states that 26% of student reported vaping in the past week and nearly 20% of students are vaping daily.

Our approach was to target the cosmetic/vanity side. Using a controversial tactic, inspired by smear campaigns. Practically to smear the idea of vaping through it’s cosmetic/vanity based consequences by making it an “ick”.

We chose vanity/visual based consequences as we feel like it wasn’t a part very covered on anti vaping campaigns. Along with the trend in the “clean girl skin and makeup trend with Gen Z.

The tone of voice is inspired by Gen Z slang; having “icks” as a trendy buzzword that our target audience have been using.

Creative Marketing, Case Study, Graphics, Social Media

Graphics by Leah Brown, Natalija Seselj and Sanford Lu
2023