hi i am,
SANFORD LU
I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).
My personal design style tends to draw inspiration from "counter-culture" , brutalism and alternative subcultures; using mixed media to create darker aesthetics.
When it comes to a professional standpoint; I adhere to whatever is asked of me. I tend to use the brief to create strong visual aesthetics, usually trying to strike the tone and mood of the brand. Dipping into whatever medium is needed to make the vision come true.
CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕
hi i am,
SANFORD LU
I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).
My personal design style tends to draw inspiration from "counter-culture" and alternative subcultures; using mixed media to create darker aesthetics.
When it comes to a professional standpoint; I adhere to whatever is asked of me and regardless of what aesthetic or style it is.
CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕
STARDOME
(Re-Opening Pitch: Aroha Astro)In 2023, Stardome was getting ready to re-open after renovations.
They approached us at Media Design School; wanting a campaign that could attract Gen Z. To reposition Stardome to be a trendy spot rather than an educational space.
Our group came up with the campaign “Aroha Astro: A date night out of this world”. A night under the stars with local foods and an interactive Picnic Mat to draw on and to help assist you to spot stars.
I was in charge of making the interactive portion of the Picnic Mat using AR.
Click here to watch Website Walkthrough
Click here to watch AR Walkthrough
Augmented Reality, Web Design, User Experience, 3D.
Graphics by Leah Brown, Natalija Seselj and Sanford Lu
2023
![]()
![]()
![]()
![]()
![]()
