hi i am,

SANFORD LU



I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).

My personal design style tends to draw inspiration from "counter-culture" , brutalism and alternative subcultures; using mixed media to create darker aesthetics.

When it comes to a professional standpoint; I adhere to whatever is asked of me. I tend to use the brief to create strong visual aesthetics, usually trying to strike the tone and mood of the brand. Dipping into whatever medium is needed to make the vision come true.


CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕

hi i am,

SANFORD LU



I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).

My personal design style tends to draw inspiration from "counter-culture" and alternative subcultures; using mixed media to create darker aesthetics.

When it comes to a professional standpoint; I adhere to whatever is asked of me and regardless of what aesthetic or style it is.


CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕

NO SH!T

One day I was walking my dog and I couldn’t find a bin to put his “waste” in. I thought this must be a pain point for other people.

Coming up with an app concept of a bin locator; for people that just want to get rid of knick knacks that they accumulated throughout the day.

Further developing and researching the concept to extend to help stop littering within Auckland. As littering is still a big problem within Auckland especially with it’s environmental impact. Having 190,000 tonnes of litter collected in New Zealand within 2016

Mainly targeting young adults based in CBD as they produce a lot of single use waste and dog owners as a secondary based target audience.

NO SH!T is an app concept that utilises Google Map’s API.

For access to prototypes, e-mail me at sanfordlu.tsen@gmail.com

Graphics, UI/UX, Wireframing, HTML/CSS/JS, Target Audience Research
NO SH!T PITCH PRESENTATION (2022)