hi i am,

SANFORD LU

I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).

My personal design style tends to draw inspiration from "counter-culture" , brutalism and alternative subcultures; using mixed media to create darker aesthetics.

When it comes to a professional standpoint; I adhere to whatever is asked of me. I tend to use the brief to create strong visual aesthetics, usually trying to strike the tone and mood of the brand. Dipping into whatever medium is needed to make the vision come true.

CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕

hi i am,

SANFORD LU

I’m a multi-disciplinary designer based in Auckland, New Zealand with a degree in Media Design (Interaction).

My personal design style tends to draw inspiration from "counter-culture" and alternative subcultures; using mixed media to create darker aesthetics.

When it comes to a professional standpoint; I adhere to whatever is asked of me and regardless of what aesthetic or style it is.

CONTACT
Email 🡕
Instagram 🡕
LinkedIn 🡕

MAISON GOTISCH

Maison Gotisch is a hypothetical luxury clothing brand.

Having gothic and punk motifs as apart of it’s brand identity; inspired from real-life counterparts such as Alexander McQueen and Vivienne Westwood

Maison Gotisch tries to push the boundaries and limits on the conventions of design through many means. Trying to be a bit more experimental and chaotic.

This project was solely lead by myself. Learning how to do creative directing to create a cohesive visual look throughout all creative mediums.

Graphics, Print, Photography, Web Design, Videography, Packaging, Creative Directing, Make-Up

2020